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Iron Man is an upcoming 2008 superhero film based on the fictional Marvel Comics character Iron Man. The film is directed by Jon Favreau and stars Robert Downey Jr. as Tony Stark, a billionaire industrialist who is captured by terrorists in Afghanistan. Ordered to build a missile, Stark uses his resources instead to build a suit of power armor and make his escape. Returning to America, Stark improves his armor and becomes the technologically advanced superhero Iron Man. Gwyneth Paltrow plays his secretary and love interest Virginia Potts, Terrence Howard plays jet pilot James Rhodes, and Jeff Bridges plays the villainous Obadiah Stane / Iron Monger.
The film began development at Universal Studios in 1990. 20th Century Fox earned the rights in 1996, before handing them over to New Line Cinema four years later. Marvel Studios reacquired the rights in 2006, and put it in production as their first self-financed film. Favreau signed on as director, aiming for a realistic feel, and chose to shoot the film primarily in California, rejecting the East Coast setting of the comics so as to differentiate the film from numerous superhero movies set in New York City-esque environments. Stan Winston Studios built the armor seen in the film, which is modeled after Adi Granov’s comic book art of the character; Granov himself started working on the film after recognizing his work on the director’s MySpace page.
Marvel and Paramount Pictures, the distributor, have planned a $50 million marketing campaign for the film, which is modeled on Paramount’s successful promotion of Transformers (2007); Hasbro and Sega will sell merchandise, and product placement deals were made with Audi and Burger King. Iron Man will be released on May 2, 2008, and the film’s stars have signed on for a sequel. Favreau had planned out a trilogy, depicting Stark’s alcoholism, Rhodes becoming War Machine, and the introduction of the Mandarin, whose presence is foreshadowed in this film. Downey is also reprising his role in The Incredible Hulk, as Marvel has plans for a film adaptation of The Avengers.
Trailer:
Premise: Weapons designer Tony Stark is in Afghanistan to introduce his new missile design to the Air Force until the unit he is traveling with is attacked and Stark is taken hostage. Injured by shrapnel embedded near his heart, he is ordered by his captors to assemble a missile for them, and they give him access to a workshop. He puts his creativity to use by assembling a bulletproof suit of power armor, complete with pacemaker and flamethrowers, and uses it to free himself. Back at home, he becomes Iron Man, developing a flying suit with the red and gold scheme and advanced weapon capabilities. Stark faces the Iron Monger.
Special effects: The Iron Man suit showcased in the film was inspired by Adi Granov’s artFavreau stated he wanted the film to feel believable, and key to this was seeing the full construction of the suit in its three stages. Iron Man comic book artist Adi Granov created the suit design with Phil Saunders, which was built by Stan Winston Studios. Granov’s designs were the primary inspiration for the film’s design, and he came on board the film after he recognized his work on Jon Favreau’s MySpace page. Armor designs by graphic artist Brandon Perlow were considered by Iron Man’s visual effects supervisor John Nelson but were later rejected.
Robert Downey Jr. will be involved with motion capture work eight months after the completion of filming in order to realistically portray the suited Iron Man’s movements. On May 14, 2007, Industrial Light & Magic was hired to create the bulk of the visual effects with additional work being completed by The Orphanage and The Embassy. Skywalker Sound will manage the audio production, while EFilm will do color timing and mastering.
Sequel: Director Jon Favreau said that the first film’s plot would not deal with Tony Stark’s personal problems, such as alcoholism. Favreau noted that if there were sequels, Tony Stark’s personal problems would be explored. Favreau plans Iron Man to be the first in a trilogy, with all the actors signed on. Favreau has also stated he would like to develop the Mandarin into a physical threat, or use Fin Fang Foom if he could fit the tone of the films.
In addition, Downey is reprising his role for a cameo appearance in The Incredible Hulk (2008). Favreau has also expressed interest in directing Downey as the character in an Avengers movie.
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